TOIO, the Genoa-based brand inspired by the city's maritime heritage and craftsmanship, proudly introduced its bespoke tie embroidery service through a captivating video presentation at METSTRADE 2024, the world's leading platform for professionals in the leisure marine equipment industry. The video showcases the meticulous artistry of TOIO's artisans as they hand-embroider ties with precision and care.

It has since been featured across social media platforms, extending its reach to a global audience.